You Invest
J.P. Morgan came to us to help roll out their new DIY investing tool called You Invest. What makes it great is that it gives you complete control of your trades, providing helpful advice and information whenever you need it.
BUT, I thought, our brains are actually wired to work against us. We're impulsive, nostalgic, and prone to following the crowd, which can sometimes lead us to make not-so-smart investing decisions.
In a series of videos, we highlighted how silly, low-stakes human behaviors pop up in everyday life, while showing how You Invest helps protect you from them as you navigate the market.
Client
J.P. Morgan
Agency
Droga5
Spontaneity