Range & Durability

Ford F-150 Lightning

For the release of the new all-electric Ford F-150 Lightning, we refreshed one of America’s longest-running campaigns, “Built Ford Tough”, allowing the truck to tell its own story with a distinctly confident, yet understated tone — with a little help from a one hit wonder from the 70s.

Client
Ford

Agency
Wieden + Kennedy

Torque

Pro Power Onboard

Mega Power Frunk

Ford Intelligent Backup Power

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